Automotive Marketing Analyst (Graduate) Global

Beschreibung

ARKAMYS is a global leader in audio signal processing, creating innovative audio software solutions for the automotive industry. The company operates across multiple international locations including Switzerland, Germany, France, Japan, South Korea, China, India and the United States. This role is based in Versoix, Geneva, Switzerland. Code and build AI-powered marketing tooling: write production-quality Python to automate marketing analytics pipelines, connect to internal data and third-party APIs, and build repeatable tools used across regions. Query and shape data with SQL and build dashboards and lightweight web interfaces (HTML/CSS/JS). Engineer prompts and LLM workflows to generate, adapt and localise marketing content for multiple markets, extract insight from customer and review data, and personalise the configurator-to-showroom journey. Build RAG assistants over product, owner and competitor knowledge; automated research and summarisation tools; creative-asset and copy generation; and customer-insight extraction from unstructured text. Drive marketing strategy and analytics: quantify market opportunities via TAM/SAM/SOM sizing, demand forecasts and entry cases. Optimise marketing investment allocation across digital, social, search and dealer co-op spend. Conduct EVC, break-even, sensitivity and NPV analyses for pricing and positioning. Grow customer value through CLV/owner equity analysis, churn diagnosis and CRM/loyalty interventions. Generate consumer and competitive insight via buyer personas, See–Think–Do–Care journey mapping, competitor benchmarking and brand-trust tracking. Run statistical and econometric analysis in R and/or Python, including marketing-mix modelling, regression modelling with log-log elasticities, adstock/carry-over and channel synergies. Essential coding and AI skills: strong Python ability (data, automation, APIs); comfortable with SQL; able to build simple front-ends (HTML/CSS/JavaScript). Hands-on prompt engineering and applied generative-AI experience, including designing and iterating prompts and building or prototyping LLM-based workflows. Statistical and econometric analysis skills in R and/or Python: regression modelling, hypothesis testing and data visualisation. Essential marketing qualifications: a master's degree in Marketing, Marketing Analytics, Strategic Marketing, Business Analytics or a closely related quantitative discipline, plus an undergraduate degree in computer science, information management or a strongly quantitative field. Working knowledge of core marketing frameworks including marketing-mix modelling, CLV/customer equity, EVC/value-based pricing, brand equity and digital funnel models. Ability to structure ambiguous commercial questions into analyses or tools and deliver defensible recommendations. Essential global and language skills: near-native fluency in English with demonstrated study or professional experience in an English-speaking country; comfort operating in a global, multicultural environment across time zones and markets. Nice to have: experience with LLM APIs, vector databases/RAG, agent frameworks or MLOps; familiarity with Git. Experience living, studying or working across multiple countries. Genuine interest in automotive, mobility and connected vehicles. Exposure to consulting or project-management environments. Survey design and primary-research experience. Additional languages beyond English. A global graduate role at the intersection of coding, artificial intelligence and marketing, based in Versoix, Geneva. The position offers the opportunity to work across international markets and cultures, spanning Switzerland, Germany, France, Japan, South Korea, China, India and the United States. The role provides exposure to cutting-edge AI and LLM tooling applied to real-world marketing strategy and analytics in the automotive audio software industry. ARKAMYS is an equal-opportunity employer welcoming applicants from all backgrounds.

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