Internship - Global eCommerce Performance & Innovation

Das Wichtigste

Das bringst du mit

Degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Communications, or a related field. Strong interest in e-Commerce and online business. Interest in skincare, beauty, or luxury industries is a plus. Strong attention to detail and organizational skills. Analytical mindset and willingness to work with data and performance metrics. Excellent written and verbal communication skills in English. Ability to manage multiple tasks and priorities in a dynamic environment. Proactive attitude with a willingness to learn and take ownership. Flexible, adaptable, and comfortable working across operational and strategic projects. Team player with strong collaboration skills.

Deine Aufgaben

Direct E-Commerce Performance Analytics & Reporting: Monitor and analyze KPIs across global direct e-commerce platforms, including traffic, conversion rate by channel, customer journey, and funnel performance, identifying trends and growth opportunities. eCRM Performance Analytics & Reporting: Monitor and analyze performance across key eCRM touchpoints, including newsletters, automated triggers, and loyalty initiatives, identifying opportunities to improve customer engagement, conversion, and retention. Performance Tracking & Insights: Leverage and enhance existing analytics tools, developing ad hoc reports and actionable insights to support business decisions. Customer Journey & Conversion Optimization: Collaborate with the Senior Manager to test, implement, and monitor new services, functionalities, and customer experience enhancements. UX & Roadmap Optimization: Use customer behavior and performance data to identify opportunities, recommend enhancements, and influence prioritization of new UX features. Competitive Benchmarking & Best Practices: Conduct competitor benchmarking and monitor market best practices to elevate digital customer experience and business performance. AI & Digital Innovation: Stay at the forefront of emerging digital and AI trends, focusing on LLM evolution, AI-driven customer experiences, and new digital capabilities. Project Execution: Support implementation, testing, and execution of Digital Innovation initiatives, collaborating with internal and external stakeholders.

Das wird geboten

Professional and personal well-being support through a comprehensive benefits package including health insurance contribution, generous leave policy (20 days annual leave plus 8.5 days off for HQ employees), flexible work arrangements (up to two days remote per week), exclusive product discounts, and access to the SkillCare program and LinkedIn Learning for skill development. Opportunities for career mobility within the Beiersdorf Group, employee referral bonuses, and participation in high-profile product launches and strategic digital initiatives. Experience working in a cross-functional and international environment.

Über die Stelle

Internship opportunity at La Prairie Switzerland in Zurich within the Global eCommerce Performance & Innovation team. The role offers hands-on experience in digital business areas such as e-Commerce, Retail, IT, CRM, Customer Engagement, Performance Analytics, and Digital Innovation. The intern will support day-to-day business activities and strategic initiatives, focusing on analyzing customer behavior, digital performance, and emerging digital/AI trends to drive business impact across markets. Collaboration with cross-functional teams and exposure to global digital business management are key aspects.

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